Nothing is more important than knowing the time your team is spending on social media is generating leads and profit. Tracking is essential to optimize social media ROI.Because Oktopost integrates seamlessly with third-party CRM and marketing automation systems such as Salesforce, Marketo and Act-on, leads generated on social media go directly into the top of your sales funnel.When it comes to the bottom line, follows and retweets are not the most important KPIs (Key Performance … [Read more...]
Chatbots and Artificial Intelligence: Supercharge Your Dropshipping Business
eCommerce businesses were started due to the boom in technological advancements. Now, with AI and chatbots, there is no stopping online dropshipping businesses.In fact, predictive analytics has now become an inseparable part of such platforms. AI has enhanced each aspect of ecommerce platforms and reduced human errors to a nominal number. Let us see how.How Chatbots and AI Supercharge Dropshipping Businesses Efficient Allocation of Human ResourcesAI chatbots do not get … [Read more...]
50 Places to Repurpose Web Conferences as Video Content [Infographics]
Re-purposing content is all the rage because it saves time and increases our reach. The ultimate way to repurpose content is through video. And one of the best ways to create compelling videos is through web conferences.Why? Because most businesses hold conferences to address the questions their customers ask. These are the same questions and answers your potential customers need.Why Repurpose Web Conferences?Why let all the time and effort spent in creating a web conference go to … [Read more...]
5 Cybersecurity Best Practices for Small Businesses [Infographic]
As a small business owner, it can be tempting to think that hackers won’t be targeting your business anytime soon.Surely, they’ll be too busy hacking the big corporations like Google or Equifax.However, you’d be surprised to learn that according to a recent Verizon data breach report, 43% of all breaches in 2019 targeted small businesses.Data like this shows that hackers spare no one when it comes down to who they choose to attack.This means that even owners of the smallest … [Read more...]
Protect Company Data with These 5 Important Steps [Infographic]
Data is a company’s biggest asset. Should it ever be compromised, the repercussions can be plentiful. If you don't protect company data, you could lose hundreds of dollars, your reputation, and, in some instances, your business.As you hear about data breaches from big companies, the news likely alarms you. You wonder how you can protect your company from the same. Below are a few suggestions for?how to keep your assets from being jeopardized.1. Assess What Needs ProtectionWhat … [Read more...]
